Direct mail
With our technology and expertise we can guarantee the implementation of several versions of direct mail advertising ("direct mail"):

1. Personal mail ("self-mailer")
Personal mail is often a letter of A4 size, folded in the format of an envelope (10x21cm) with laminated sides and perforated at the edges (enabling easier opening for the addressee). For personal correspondence one side can be printed with personal data (address), the other with an additional personal message (usually the motivation). The print is in colour and for this reason this form is suitable for personal messages for a specific addressee, whether it be a congratulatory card, an invitation, New Year's greeting or even a promotional message.

2. Direct mail
Direct mail follows a similar principle to personal mail, but the content of the message is the same for all addressees, with an individual address being printed separately on each mail. Direct mail consists of the envelope, letter and attachments. The envelope may be printed in colour the content can be varied.
We can insert up to 6 different attachments, such as a letter, prospectus, reply envelope, gift certificate...
Attachments may be of different sizes and can also be printed in colour and on preferred paper.
Direct mail is eminently suitable for the promotion of new products (books, cosmetics, cars) or services (seminars, promotional meetings, fairs), where the addressees’ base is general.
It may also be used for sending greeting cards.

3. Personalized direct mail
Personalized direct mail is a form of direct marketing in which the letter in an envelope is intended for the recipient personally and contains specific information for each separate recipient.
Personalized direct mail is also composed of an envelope, the letter and attachments.
In this case the envelope may also be printed in colour, the content is varied (up to 6 different attachments that may comprise a letter, the prospectus, a reply envelope, gift certificate...).
Personalized direct mail is well suited to inform existing customers, with a current reliable database and with narrow focus on the final buyer.
These are various bonus mailings, mailings of new benefits...

4. Addressed postcard
Addressed postcards are a new form of market-based approach in Slovenia and are suitable for the promotion of new products that are printed in colour on the first page. As on a conventional postcard on the left side on the back are the text messages, and on the right the recipient information is placed.
Addressed postcards are suitable for fast promotion of new household goods from an existing base of potential customers and it may also be used for personal messages of service companies (collection of bulky waste, newsletter "in your area”, etc.).